NEW YORK, NY – October 30, 2013 – Maverik Lacrosse, a leading designer and manufacturer of lacrosse equipment, is proud to present its women’s line of equipment and apparel. For the 2014 launch, the design process was dedicated to understanding the needs of female players. The men’s and women’s game may be different, but the effort and energy spent crafting each line of equipment and apparel is the same. Based on an innovative approach to design and development, Maverik Women’s Lacrosse ensures female athletes will be as confident in their equipment as they are in their game. To watch the brand video and learn more about Maverik Women’s Lacrosse visit:
The complete line of equipment and apparel first premiered during the Maverik Showtime Girls National Recruiting Spotlight in June 2013, where 140 of the top rising sophomores and juniors in the country were given an exclusive opportunity to use the product on field before it hits shelves this fall.
The women’s lacrosse brand is the culmination of years of consumer insight, product research, and testing by the Maverik team. “It was crucial for us to incorporate components of the Maverik men’s brand into our messaging and brand voice, while acknowledging the social and competitive nature of women’s lacrosse,” said Aly Josephs, Category Manager for Maverik Women’s Lacrosse. “Our entrance into the women’s market exemplifies our dedication to the female athletes and their own commitment to their sport.”
A new Maverik web video will launch today, highlighting some of the key aspects of the women’s game. The transcript of the video is below and it can be viewed here
THIS IS WHO WE ARE
“We are confident, never cocky. We are driven, never complacent. We are aggressive, never timid.
We are not just teammates, we are friends. We are family. We train, we play, we win. We love every second of it.
This is more than just a game. This is how we play.”
Highlighting the inaugural line are the WonderGirl Complete Stick and Twist Beginner Package. The WonderGirl Complete features an ultra lightweight head design, No-Tear Top String and Swivel Pocket Pro for durability and forgiveness in the pocket. A Composite Shaft is included designed for high performance.
The Twist beginner package features a Twist Complete Stick, Cascade Poly Pro Goggles, and a Twist backpack, making sure players have everything they need to hit the field in style.
Also included in the new women’s line are the Theory and Magik shafts. “Shafts have been a staple product for Men’s line since its inception. We wanted to carry this over for the Women, and the Theory and Magik are a great way to start that,” said Josephs. The Theory is a composite handle with a 7/8” rounded octagon shape for balance of weight and ease of movement. The Magik composite shaft has the WonderGirl shape while featuring a Stick’Um Grip rubberized coating to eliminate the need for tape.
“We are excited to announce the launch of Maverik Women’s Lacrosse. It has truly been a team effort in both creating the product line and establishing the brand and core messaging,” said Mike Chepucavage, Marketing Director for Cascade and Maverik Lacrosse. “We are all looking forward to seeing it on the field and in the hands of girls across the country.”
To find an authorized Maverik Women’s Lacrosse Dealer near you:
ABOUT CASCADE LACROSSE
Based in Liverpool, NY, CASCADE has a celebrated and rich history of delivering revolutionary technology, unrivaled player experiences and 360-degree innovation to the lacrosse community and beyond. The Company was founded in 1986 and acquired by Bauer Performance Sports, Ltd. in June 2012. As a leader in sports equipment, the Company has pioneered advances in head protection beginning with its very first sport helmet for lacrosse. Today, the Company continues this tradition by routinely adding to its long list of game-changing transformations in safety, comfort and performance. Proud partnerships include 16 NCAA Champions since 1995 and Major League Lacrosse. The company delivers innovative high performance headgear to lacrosse, field hockey, swift water rescue and white water sport markets. Bauer Performance Sports, Ltd. is a publicly traded company on the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA and COMBAT brands.
ABOUT MAVERIK LACROSSE
Founded in 2005, Maverik Lacrosse is an equipment manufacturer who continues to challenge the standard for equipment and apparel. With a best in class design team and input from the games top players, Maverik Lacrosse is on a mission to continuously deliver innovative, high performance products. Headquartered in New York, NY, in 2005 MAVERIK was acquired by Bauer Performance Sports Ltd. a publicly traded company on the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA and COMBAT brands.